At a time when many bands ‘polish’ their sound so routinely with digital technology, both live and on record, Hollowick (formerly Rides Again) are a bit of a rarity – a road ready rock band in the classic sense of the words who’ve relentlessly honed their chops and their sound the old fashioned way.
In the three years since the release of Into Existence
, their 2007 debut album as Rides Again
, Oshawa, Ontario based brothers Nathan (guitars/lead vocals) and Chad Peyton (bass/vocals) have covered a fair bit of ground; playing in excess of 200 shows across Canada on their own and in support of high profile acts including The Trews, Three Days Grace, Theory of a Deadman and Hedley, breaking the top 20 on Canadian rock radio and prompting millions of hits on their Myspace page with their singles Wonder Why
. In addition, the band has garnered critical acclaim as one of Billboard Magazine’s Top Emerging Artists in 2008 and winning nominations for a 102.1 The Edge Casby’s and a Canadian Radio Music Award in the category of Best New Rock Group
Over the decade the Peyton brothers have been playing together they’ve become a blazingly tight musical unit. Now, with a new name, new lead guitar player Luke LeDoux, and a freshly inked deal with Aquarius Records, Hollowick admit they’ve pushed the reset button in a big way for their follow up record, Beautiful People
. But even with all the changes, at the core their ethic and their sound remain honest, straightforward and raw.
Recording in Toronto’s Vespa Studios with producer, Darryl Romphf (Hail The Villain) Beautiful People
is a relentless ten-song set that mines a deep well of influences ranging widely from modern pop punk to the iconic hard rock and metal of the past. “The way we sound and how we play isn’t something we’re going for,” says Nathan. “It’s just who we are and what we’ve always been.”
If anything, they’ve committed themselves to an even greater level of authenticity on Beautiful People
. “This record is more performance based,” Chad says, “and that will definitely translate live.”
As aggressive musically as they are lyrically, Hollowick tread the line neatly between the Alt. Rock/pop punk of the likes of Green Day and Foo Fighters, and the vintage arena rock of guitar driven bands from the 1970and ‘80’s, but with a style and sound that’s all their own.
Though the band is taking a bit more time in the studio this time to experiment, Beautiful People's
upcoming single There Goes Another One
and blistering album tracks like Just Another Day
and Taking Me Over
still depend heavily on Hollowick’s signature mix of crushing guitar riffs, blindingly tight harmonies and economical punk rock arrangements – hook laden, raw boned rock sporting the kind of fist pumping choruses that will have you screaming your lungs out midway through your first listen.
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